Content Development and Communications for Today's Marketers
Your marketing messages must not only rise above the noise of today's print and web collateral, but also compete with the value-added content coming from your competitors. Your messages must be strong, clear, and compelling.
With 20 years of experience in various professional communication and business roles, including business owner, business developer, and manager, I can see more than just words. I can see the need. I can see the message and the value that goes along with it to lift your content above the noise spectrum.
When it comes to technical audiences, my technology background and diverse communications experience means your content will be targeted accurately, with less time spent on ramping up to speed.
For business audiences, my experience in various business roles allows deeper insight into your communications objectives.
Copywriting
Getting your messages out in the right form both prepares, informs, and compels your prospective customers and encourages your existing ones. Call me when you need clear, compelling writing for:
- Fast-reading, informative web copy
- Compelling print pieces
- On-target trade publications/articles
- Social media contributions (I've contributed many articles to the Intel(R) Software Network)
Scriptwriting
The web is an effective media, enabling all kinds of exciting methods to reach your audiences. Animations, self-paced training, and sales presentations—designed to entice, inform, and educate—have transformed how marketing and sales organizations can uplevel their activities.
These entertaining programs put a highly polished look on your company, while delivering unique programs over the Internet in a highly effective manner. Contact me for programs that hook your customers:
- Web demos and animation
- e-Learning
- Sales presentations
- Industrial and corporate videos and film
Social Media
This evolving venue continues to grow into a critical stage for marketing your products and services. With me keeping your messages and content before your audiences, I can help your designers and developers stay focused on product development, design, and support, while you grow your presence in the marketplace.
Web Development
I develop web sites based on Joomla! It's a fully featured, high-powered, content management system that can be used for blogging, commercial B2C, and other objectives. This site is a Joomla! site, as is the OpenFabrics Alliance, Server System Infrastructure Forum's, and Charles Surendorf II Art Foundation's, all of which I've developed on Joomla! I can help you architect your site, and design and develop the content, resulting in an attractive, compelling web presence at a highly competitive price. Some organizations need something much more powerful, and I can recommend some very competent agencies and individuals.
Ghost Writing
Books send a clear message to your audiences about your company's leadership and expertise in an industry. But books take time—lots of time—that you could better spend on developing your next-generation products.
A co-author or ghost writer needs to grasp your ideas quickly and understand any technical concepts clearly in order to minimze your time spent on the project. Plus, the writer needs to understand the process of a large, lengthy project.
My unique combination of experience in writing large training, teacher, and end-user manuals, plus marketing collateral and promotional presentations enables me to develop book manuscripts that will establish your expertise and leadership in your industry and be informative and enjoyable to read.
Long-term Assignments
My lifestyle allows me to easily stay on-site for long-term assignments, such as large, structured document projects and training development projects. If your project requires a long-term, on-site resource, don't hesitate to contact me for quality content development.